The Pace AI Lab is a concept project developed by graduate students in Pace University’s Lubin School of Business. It explores how artificial intelligence can enhance productivity, learning, and innovation within higher education.

Our website was created as part of the MAR649 Digital Marketing course to demonstrate how AI and automation tools could be presented, marketed, and optimized online. The project includes research on SEO, AI optimization, and user experience design.

The site showcases conceptual tools such as:

AI Project Assistant – for managing group tasks and deadlines

Document & Reports Generator – for automating academic or business reports

Virtual Business Simulations – for hands-on learning with AI decision-making scenarios

These are idea prototypes, not functional tools, developed to illustrate how AI could support student life and academic operations in the future.

The website was designed by a team of four graduate students enrolled in the Master’s in Digital Marketing program at Pace University. It was built collaboratively using research, SEO strategies, and AI design tools.

Not yet — the Pace AI Lab is a student-led concept, not an official Pace University program. It serves as a vision for how the Lubin School of Business could integrate AI into education and student services.

We implemented real SEO and AI optimization techniques to increase visibility in both Google and AI-powered search tools. This includes keyword research, schema markup, backlink outreach, and structured FAQ content like this page.